LIGHTING UP RETAIL STORES SMARTLY AND EFFICIENTLY
Good lighting can make your store stand out and enhance your customer’s experience if it is controlled efficiently. The key to setting up an ideal lighting interior lies in understanding selling priorities, impressive décor styles, and having an insight on customer needs. There are about 4 basic factors when it actually comes to lighting solutions for retail stores. An understanding as well as the balance of these will further assist you to build an impressive environment and attract many more customers.
1. Sufficiency
Light sufficiency is one of the most crucial fundamentals of establishing a good lighting set-up. Your store should not have very dim lights or too bright ones. From a consumer’s standpoint, an individual would want to take a good look at their products before making a purchase. And for that, a brightly lit setting is vital. However, an extremely bright space can turn out to be irritating to the eye and drive your buyers away. Depending on the size of the space, you can choose the power and intensity in your fixtures. For example, a huge warehouse will require powerful lights for example a 2×2 Flat Panel Light as space is bigger. Whereas for small stores, smaller spotlights would just be right.
2. Understanding The Requirements
Understanding where you need more light and where you need a well spread out of brightness is crucial. For example, changing rooms require an ample amount of light so the customer can choose the right fit and right colors for themselves. The lights in a changing room cannot be too warm or too cold with their color temperature as such effects can manipulate certain colours and make a false impression. In billing areas, spotlights are the way to go to make the job easier and more efficient for everyone. Similarly, the store sign at the entrance needs to be well lit to highlight the importance and attract more eyes.
3. Prioritising
Accent lighting is an effective method to glorify your products and divert people’s eyes to them. Such lighting fixtures are often seen in malls and clothing stores to draw attention to certain styles and fresh stocks. This lighting method will help you highlight certain sales and products to gain customer attention and boost sales. Visual emphasis on your products with lighting can make a lasting impression and help customers make the right choice.
4. Décor lighting
And last but not the least; decorative lighting. These include designer models such as chandeliers, pendant lights, hanging lights and fashionable lamps. Designer lights play an important role in establishing your store’s value and splendour. Chandelier are the most elegant and creative lighting fixtures which catch the eye and build a lasting reputation. Decorative lights can also be used during festivals to add to the festive theme and maintain the aura of beauty and contemporary fashion. Especially for a retail store for clothing brands or jewellery, an impressive lighting interior works wonders in enchanting the costumers.
There you have it! The four most basic factors when it comes to designing a well-lit interior for retail stores. When managed according to space and with a thorough analysis of your customers, you will be able to have the most efficient and gorgeous lights which will enhance your and your buyer’s experience.
