HOW IMPORTANT IS LIGHTING FOR RETAIL STORES
Did you know that the majority store owners ignore the most important aspect of store décor after store setting?
This important aspect plays a significant role in bringing in customers and generating sales:
Lighting. In the retail world, design and presentation are of the utmost value. Likewise, details such as the store decoration to how beautifully items are displayed are examples of ‘visual merchandising and visual branding’ as store owners ought to craft an ideal shopping experience for their customers which in turn boosts two crucial things: brand awareness and sales.
In that manner, retail lighting affects two major parts of the business: the required ‘perfect shopping experience of a customer’ and ‘employee morale and productivity’. These two can make or break your brand.
Retail lighting can actually be used to accentuate window displays because it accentuates your products that attract your ideal customer. for instance, Jewellery stores, pay special attention to the lighting in their displays because it promotes the dazzle and shines i.e. the value of their products.
Our lighting products are perfect for your retail illumination needs. in the 21st century, lighting technology has attained its peak; now retailers can devise their desired lighting effects by using the best quality lights of any colour which can contribute significantly to their business growth.
Now, you can simply ask us the question of how exactly your store’s lighting here is how lighting impacts your business growth:
The customer’s shopping experience:
Good lighting is important to make your store seem inviting and open to a customer. Another added advantage that good lighting can create is an environment which will help your customer relax, get comfortable and excited enough to buy something for your store. Something like our Ultra Slim Square panel light can instantly jazz up your store without making light a focal point.
It can guide your customers and draw attention to your product. Brightly lit stores help your customer focus and aid their buying habits.
the basic thing that good lighting does is that it influences your customers to spend more time in your store and thus, spend more money. It makes them come back to your store and spread word about their shopping experience.
The advantages of the retailer:
Lighting can provide a different look to a store because it is a way to distinguish your merchandising and marketing. Retailers often search for a specific mood that suits their product to encompass the store.
The correct light can complement your products making them look appealing and elegant! Lighting is actually a way to uplift your brand’s image and create a far better bond with your customer.
Whether your store sells jewellery or grocery, lighting is a unified way that helps you sell your stocks requires the correct lighting is an effective way to cut down on operational costs and energy consumption.
Effects on employees:
Studies have shown that employees become more focused and enjoy their work when they further work in an environment with brighter lighting. The correct lighting can help your employees become friendlier and more approachable to customers.
this can result in more sales and better work performance. For new employees, lighting helps to communicate the standards and expectations of the brand and the job. This helps them embody the brand and communicate it clearly to the customer.
The main areas to focus while lighting up your store include:
Sales and transaction areas:
To ease the process of billing and sales for both, your customer and your employees, bright wall lights are recommended. Check out our Linear Light because it perfectly suits the purpose.
Window displays:
This area is one amongst the most important ones that adds drama and class to your product so that it stands out. For this, we recommend that you simply go with our Brass Holder Hanging because it is minimalist as well as elegant and draws attention to the product itself.
