Anchor Electricals

Anchor Electricals

Anchor cables are established in the year 1963. The specialty of the anchor electricals is to produce low-voltage electrical switches, accessories, switchgear and electrical resistant protection devices, wires & cables, lamps & luminaires, and cables.

They also sell home lighting products from Panasonic. Anchor electricals companies new manufacturing unit has been built at Daman, India. The investment for this plant has been up to Rs 400 crores. They will produce a complete range of several wiring devices.

Anchor Electricals current production capacity is of 240 million units. In the starting first two years, the products manufactured at Daman will indulge in the domestic market and after that, they will start exporting their lighting solutions to the Middle East. By 2015, the company is expecting five percent of their total revenues to come from the exports.

The company adopts several green features which including the installation of LED lighting, solar panels, LED street lighting solutions and use of treated sewage water.

interior-design

After being a market leader in switches, Anchor electricals is turning to be focus new targets such as LED lighting, solar panels, this lights and finolex cables as its next engines of growth.

After that, it is acquired by the Panasonic Corporation in the year 2007. Switches of anchor electricals have been marketed under the anchor by the Panasonic brand.  

Anchor electricals is basically a subsidiary of Panasonic in India. They want to build lighting solutions portfolio under the Panasonic brand.

Their main focus is be targeting revenues of 600 crores from the segment by the end of the year 2018.

They want to stay away from the decorative lighting solution segment because it is a high-risk business.

They will only focus on the professional lighting where they will be competing against the companies likes Philips. Recent they have been the third party of manufacturing but would consider continuing manufacturing as if they are enough volumes.

BRBD is the authorized distributor of the anchor electricals. They give you the full guaranty and provide best services so that you must not be cheated by the false distributor.

Main Objective

Over the last six decades, Anchor electricals basically managed to capture the attention of every citizen in the country. They started with a humble vision of the manufacturing of several electricals products.

They produce the outstanding lighting solutions at that time when the market involves several electricals switches, wiring devices etc.

It was handled by the unorganized sector. BRBD is one of a leading company in the field of lighting electricals.

Balak Ram Banarasi Dass and Sons have been in the distribution and retail business of lighting, wiring accessories, wires, cables etc.

They have been too much experience of about  80 years since the inception of our parent company in 1938.

The approach of anchor electricals not only organized the sector but also brought several electrical accessories into mainstream commerce.

As a brand, Anchor conveys to provide a trust, safety, and reliability of the service. These qualities have helped anchor electricals to build a huge reputation in the electrical accessories market.

Provide the Best Service to the People

Anchor electricals are mainly responsible for the manufacturing and provide world-class eco-friendly products that have added value to the lives of people.

The ideology of the Panasonic’s founder is konosuke Matsushita drives the everyday business at anchor.

He said that “the company must contribute to society through its business as a public entity”.

An anchor is a part of the second largest conglomerate in the electronics industry.

As a proud part of the Panasonic Corporation that is located in Japan, Anchor has taken it upon itself to conserve the environment, thus paving a path to a safe, healthy and environmentally friendly lifestyle.

As time has progressed, advanced products of several lighting solutions have innovated, so BRBD have been associated to provide with the latest product lines available in the market.

BRBD has been lighting up home with the current lighting trends and electricals. We always play a safe business practice to provide customer satisfaction to the people.